PPC for SEO is an online training platform that teaches search engine optimisation (SEO) professionals how to use pay per click (PPC) advertising data to improve their organic search strategies.[1] Founded by SEO and PPC specialist Derek Booth, it is built on the principle that "SEO takes months to validate. PPC takes days", positioning paid search as a fast way to test keywords, messaging and audience intent before investing in content.[1]
In traditional SEO, the value of a keyword or page can take months to confirm as rankings develop. PPC for SEO treats paid search as a validation tool rather than a separate discipline: by running small Google Ads campaigns, SEOs can see search volumes, click-through rates, conversion rates and the language that resonates with users within days.[1] These insights can then be used to prioritise keywords, shape page titles and meta descriptions, and plan content that matches proven user intent.
The platform offers two main training programmes, PPC Intelligence for SEOs and Fast-Track PPC Training.[2] Graduates can join the PPC Mastermind, a members' community with monthly strategy sessions, campaign reviews and templates. PPC for SEO also provides PPC Black Box, AI software designed for SEOs to automate campaign setup, keyword discovery and landing page ideation, together with a ChatGPT-based PPC ad copy generator.[1]
PPC for SEO was created by Derek Booth, a Wigan-based SEO expert and PPC specialist who has worked in online marketing since 1998.[3] He also founded Clean Slate SEO, a digital marketing agency offering SEO and PPC services. Booth has spoken at SEO Rockstars conferences in Las Vegas and Dallas and at the White Hat v Black Hat SEO conference in Victoria, Canada. The platform is operated by SDKH LLC.[1]